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Ginew

We are Amanda (Oneida & Stockbridge Munsee) and Erik (Ojibwe) and we own and operate the only American Indian-owned denim brand on Earth - Ginew - which we use as a platform to express our contemporary, Native American perspectives through fashion and design.
About the artist

Amanda (Oneida & Stockbridge Munsee) and Erik (Ojibwe) are the American Indian couple behind Ginew - the only American Indian-owned denim brand on Earth. Together, we strive to share our contemporary, Native American perspectives through our collection which draws heavily from our family stories, places we grew up, and our traditional values.
As Indigenous people from the Great Lakes region, we are taught to view the waters as living beings - they are vital to our lives, teachings, and continuation as human beings.

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Ginew is here to elevate and illuminate contemporary, authentic Indigenous voices in the fashion ecosystem.

As Indigenous people from the Great Lakes region, we are taught to view the waters as living beings - they are vital to our lives, teachings, and continuation as human beings.

It’s time to make unseen designers seen.